About the Event Series

SKI for MS is an epic peer-to-peer fundraising event where skiers and boarders of all ages and abilities shred the slopes, sending families living with MS to the life-changing programs only Can Do MS provides. 

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2019 SKI season brought in $250K in fundraising revenue (a 20% increase from 2018).  

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Our 2020 SKI campaign included the vertical challenging (carve out as many vertical feet possible in 5 hours) to rally fundraisers and donors around a common goal. Before my departure from Can Do MS, the experiential marketing was on track to generate $300K in revenue. 

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Marketing Highlights

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• ​SKI for MS Landing Page

• Fundraising Toolkit

• Email Marketing - Driving Conversions

  • Bring the POW​

  • EmPOWDERment

  • Stop the Landing

  • Revo Registration Incentive

• Email Marketing - Participant Communications

  • Keeping the Momentum​

  • Fundraising Milestones

• Social Media Copy​

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